Privacy & Security Policy

Effective Date: 6/15/2025

At Elite Fire Apparel, your privacy and security are our top priorities. This Privacy and Security Policy outlines how we collect, use, store, and protect your personal information when you visit our website www.elitefireapparel.com and make purchases. By using our website, you agree to the practices described in this policy.

1. Information We Collect

We collect personal information when you visit our website, create an account, place an order, or interact with us in any other way. This information may include:

  • Personal Identification Information: Name, email address, phone number, shipping and billing address.

  • Payment Information: Credit card details, billing address, and other financial information (handled securely through our payment processor).

  • Account Information: Username, password, order history, and preferences if you create an account on our website.

  • Non-Personal Information: We may also collect non-identifiable information such as IP addresses, browser type, device information, and browsing patterns for analytics purposes.

2. How We Use Your Information

We use the information we collect in the following ways:

  • Order Processing: To process and fulfill your orders, including shipping, billing, and customer support.

  • Customer Service: To respond to inquiries, provide order updates, and offer assistance.

  • Marketing Communications: With your consent, we may send you promotional emails or updates about our products and services. You can opt-out at any time.

  • Website Improvements: To analyze and improve our website's performance, content, and user experience.

  • Legal Compliance: To comply with legal requirements, such as fraud prevention and dispute resolution.

3. How We Protect Your Information

We use industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption: Sensitive information, such as payment details, is encrypted during transmission using SSL (Secure Socket Layer) technology.

  • Payment Security: We use PCI DSS-compliant payment processors to handle your payment information securely.

  • Access Control: Only authorized personnel have access to your personal data, and we regularly review our data protection policies to ensure compliance.

4. Sharing Your Information

We respect your privacy and do not sell or rent your personal information to third parties. However, we may share your information with trusted third parties in the following situations:

  • Service Providers: We may share your data with third-party vendors and service providers who help us process payments, fulfill orders, or perform marketing and analytics.

  • Legal Requirements: We may disclose your personal information if required by law or to protect the rights, property, or safety of Elite Fire Apparel, our customers, or others.

5. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your shopping experience on our website. Cookies are small files stored on your device that help us:

  • Remember your preferences and login details.

  • Analyze website traffic and user behavior.

  • Personalize content and advertisements.

You can disable cookies in your browser settings, but doing so may limit certain functionality on our site.

6. Your Data Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: You can request access to the personal information we hold about you.

  • Correction: You can request corrections to inaccurate or incomplete information.

  • Deletion: You can request the deletion of your personal data, subject to certain legal exceptions.

  • Opt-Out: You can unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in emails or contacting us directly.

If you would like to exercise any of these rights, please contact us at 833-787-5592. 

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including to comply with legal obligations, resolve disputes, and enforce agreements. When your personal data is no longer required, we will securely delete or anonymize it.

8. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have inadvertently collected data from a child under 13, we will take steps to delete that information.

9. Third-Party Websites

Our website may contain links to third-party websites or services. These third-party websites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policies of those sites before providing any personal information.

10. Changes to This Privacy and Security Policy

We may update this Privacy and Security Policy from time to time. Any changes will be posted on this page, and the effective date will be updated. We encourage you to review this policy periodically for any updates.

11. Contact Us

If you have any questions or concerns about this Privacy and Security Policy or how we handle your personal information, please contact us at:

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